With a whopping increase in the demand for SEO, it has emerged as one of the most ‘in trend’ career preferences today.

What’s better? If you wish you are too young to look for a job, you can at least secure a good amount of pocket money for yourself by freelancing. So if you are planning to opt for SEO training in Kolkata, this article might serve as a great guide, to begin with.

To learn more in detail, enrol with Academy Busfam today!

What is SEO?

SEO or Search Engine Optimization is a technique of optimizing your website to improve its ranking on the SERP or Search Engine Result Page. The roots of SEO can be dated back to the 90s when search engines emerged. With the advent of advancements in technology, SEO has become one of the premier marketing strategies to achieve business goals.

The three major aspects that drive SEO –

• Great content – Content is the key to success. And in digital terms, content is the key to marketing. Relevant, reader-friendly and high quality is just the right amount of salt that you can pour into your SEO soup.
• Technical stuff – Technical process forms the bowl of the SEO soup that holds all your efforts together. It is normally referred to as the on-page SEO that directly impacts website optimization and Google rankings.
• Backlinks – Backlinks are known to increase the authority of your website. Quality backlinks are a great support to your content and optimized website that fetches your audience to boost your business.

SEO vocabulary

While you opt for SEO training in Kolkata you will be introduced to 4 major terms or SEO vocabulary.

Let’s dive into the details

On-page SEO

Everything that you do on your website, including optimization, blogs, etc. forms on-page SEO. Some functionalities are –

• Keyword research
• Content optimization
• Page performance optimization
• Title tag optimization
• Internal linking

You will be provided with all the details once you opt for an advanced digital marketing course or an SEO course.

Off-page SEO

Off-page SEO mostly refers to quality backlinks that increase the value and authority of your website. Some activities may include guest blogging, broken link building, email outreach and more.

SEO can further be divided into two categories – White hat SEO and Black hat SEO. While White hat SEO adheres to the rules and guidelines set by the search engine, Black hat SEO is a set of unethical practices that may offer instant improvement in rankings but will hamper the authority and value of the website.

To opt for professional SEO training in Kolkata, enrol with Academy Busfam and be trained by experts.

Have you booked your seat yet?