Social media has evolved from the days of Orkut (remember that?) to Facebook to Tiktok. Nowadays, what was once a medium for interacting with friends and family has become a platform for brands to advertise, build a reputation, and gain clients for a business.

The ever-evolving face of social media means as a social media marketer, you need to be on top of your game knowing the various trends that are taking over social media platforms.

One of the ways in which you can refresh your concepts of social media is by opting for a social media marketing course in Kolkata from us. But till you do, check out some of the ways in which social media is evolving in the year 2023.

Meta/Facebook

Has Facebook lost the plot? The app is having something of an identity crisis. What started out as a social media platform now has every kind of feature under the sun. But nobody is excited.

No matter how much Facebook tries to push the Metaverse on us, users aren’t very keen on the platform. Facebook is slowly but surely losing out to TikTok. While Tiktok markets itself as an entertainment platform, Facebook is still wondering what to do with its future.

Instagram

Instagram used to be a place where we posted pictures that were Instagram-worthy. It was almost an accomplishment for our generation. Now, Instagram is again competing with TikTok just like Facebook.
However, there are 2 billion active monthly users on Instagram, so the demise of this platform is far from near. Like Facebook, Insta is looking at AI-recommended content. This is because TikTok shows content not just from a user’s social graph alone, but from well-performing content creators out of your social graph.

However, Instagram has Reels, and it looks like the popularity of this platform depends on the Reel platform.

Twitter

Almost no one knows what’s going to happen with Twitter ever since Elon Musk took over it. There’s the Blue Tick Verification which people do not seem too keen on. The subscription idea doesn’t have too many takers. So, the future of advertising on this portal is still pretty open-ended. If, however, Twitter manages to do something spectacular with its offering, it could potentially change the game for itself.

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Conclusion

The 2023 trends for social media focus mainly on artificial intelligence-based predictions for content. The content that you will view will be predicted by AI instead of your social graph.

To learn more about how social media works, you can opt for a social media marketing course in Kolkata from Academy Busfam.