We are pleased to announce that our first batch of students has cleared the advanced digital marketing course which was held from June 2022 to December 2022!

The students who took the course passed with flying colours in the final round of examinations. They cleared their course paper and became eligible to receive a prestigious certificate from Academy Busfam.

In today’s blog, let’s take a look at some glimpses of the course and the participants.

The Candidates

The course candidates had backgrounds as diverse as banking and content writing. They came from different walks of life. However, they were curious about one thing, and that is digital marketing.

They were eager to learn more about this in-trend topic and expand their knowledge. So, with this level of excitement and interest, the candidates were very enthusiastic about the classes.

The Instructors

The instructors of Academy Busfam are very experienced with a combined 15 years of experience between them. They are esteemed employees of BUSFAM, which is a digital marketing company located in Kolkata, India. The course was held in the offline mode and was held every Friday and Saturday on the premises of BUSFAM, a digital marketing company.

The Course

The course began with an Introduction to Search Engine Optimisation. Following that, there were revision tests and one-on-one doubt-clearing lessons. Then the other modules that were taught included:

• Introduction to Digital Marketing
• Overview of Digital Marketing Tools
• Search Engine Optimization
• Social Media Optimisation
• Social Media Marketing

Post the lessons on this, there were plenty of mock tests and review classes held. This helped the students understand exactly where they stood.

After these classes, modules on Content Writing were taken by the in-house Content Marketing team. They helped the students to understand the importance of content marketing which is considered a pillar in the digital marketing domain. After this, came the modules on PPC. Live practical classes were taken which helped the students to understand first-hand what they were studying.

As everybody knows, running a PPC campaign is hardly an easy task. One needs to be aware of the different audiences and strategies. This is probably the most complex part of the entire digital marketing scene and it requires a lot of time and planning.

The Final Exam

Seeing the good performance of the students, the final exam was held in December. The students prepared with one-on-one interaction with the course instructors. Moreover, they also prepared in a group. The final test was taken and the results were declared. All the candidates cleared the final examination with flying colours.

Conclusion

If you are looking for an advanced digital marketing course to help you grow in your career with digital marketing, reach out to Academy Busfam. Our course will help you not only gain knowledge, but also make new friends, brainstorm, and learn skills in the group.

We asked our students for their feedback. It was all positive!