One of the things we teach at our digital marketing institute in Kolkata is content marketing and how to make a content strategy.

This is one of content marketing’s most important aspects as it adds a touch of strategy to every piece of content that is produced. No content is created mindlessly, and each one of them has a unique purpose and idea.

So let’s dive in to find out how to create a content strategy only in this blog!

What is a Content Strategy? 

A content strategy is a plan to help you decide which types of content to produce for the month. It is a plan that tells you

• The number of content pieces to produce
• Whether they’ll be long-form or short-form content
• Which channels they will post it on 
• Who is the content being created for
• When to post the content
• How to promote the content
• Who will carry out the tasks
• What tools to use

So, how does one create a content strategy?

Here are some of the steps:

• Step 1: What sort of content are you creating? 

Ask yourself what sort of content you are creating. Is it going to be blog posts, guest posts, articles, guides, listicles, or social media posts?  Also, what’s your goal? What do you aim to do with your content? Once you answer this question, you are closer to getting your content strategy straight.

• Step 2: Set concrete goals

You need to set concrete goals for your content strategy. What is the outcome that you desire? Likes? Subscribers? Set your goals down in written form and then decide which channels will help you achieve those goals.

• Step 3: How will you promote content? 

Once the content has been created, you will need to promote it for it to be effective. It will need to go out there into the world and then attract the right audience. Once your content is out, make sure the right audience discovers the content. There is no point in creating a piece of content unless the specific audience consumes it.

• Step 4: Maintain your content​​​​​​​

If you create long pieces of blog content, keep it updated at all times. This is known as the maintenance mode which will keep your content evergreen and fresh. If your content is social media make sure that it is entertaining as well as informative.

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There are so many types of content out there! You’ll be spoiled for choice.

Conclusion

In conclusion, a digital marketing institute in Kolkata will teach you the nitty-gritty of creating content as well as strategizing for it.

Reach out to us to learn more about content marketing as well as digital marketing.