As we already know that the plan of online marketing, website development and SEO strategy of any businesses revolve around Google. Google is the king of all platforms and industries. If you follow certain guidelines of Google , everything will fall in place. These guidelines are always working to refine their search results which are widely known as the algorithms.

The Google algorithm updates are the modifications that are timely rolled out by the giant tech company Google to impact the Search Engine Optimization (SEO) and affect website ranking. Through these constant changes of algorithms, Google aims to filter out spam and unethical websites that do not align with the SEO guidelines , thereby improving the content quality and enhancing the user experience.

Let us understand how Google updates impact the SEO strategies and Website Rankings, insights by a renowned institute that provides seo courses in Kolkata.

Importance of Google Algorithm Update for SEO and Website Ranking

Google’s latest change in algorithm is used to rank websites in its search engine result pages. The updates are designed to enhance the quality of search results for the users, making it easier for users to find relevant content and information. As a result of which the SEO strategies used by different businesses and individuals to improve the ranking of their website in the search results.

The business, SEO professionals and institutes that offer seo courses in Kolkata must stay well aware and informed about the changes in the algorithm and what Google brings from time to time to improve user experience.

How does the Change in Algorithm of Google Affect Website Traffic ?

• Google’s latest algorithm is seen to improve the website rankings and increased traffic for the websites that follow the ethical SEO practices.
• Websites that do not follow the SEO guidelines may experience a sudden fall in their traffic and rankings in the search results.
• There could be ongoing fluctuations in traffic and change in rankings for the websites due to adjustments in the algorithm. Websites that violate the guidelines may have to face penalty and decrease in visibility.

Why Does Google Bring Frequent Algorithm Changes and Updates ?

• Google has seen the importance of improving the relevance of the search results and offering a smooth search experience.
• Google has started to prioritise the quality content, remove the websites that have spam contents and violate SEO guidelines.

How is AI Content Impacting the SEO and Website Rankings ?

Contents generated by AI have both good and bad effects on the overall rankings of websites and impacting the SEO. Even though AI makes the process of generating content hassle free and easy, it is very important to meet the quality standard of content that sits well with the guidelines of SEO practices.

Wrapping Up

Following the latest updates of Google’s algorithm is important for the SEO professionals and institutes that provide seo courses in Kolkata to rank the website high. The changing guidelines of the algorithm makes it necessary for all the businesses to adopt algorithm updates to maintain visibility and relevance.