Do you know that the implementation of digital marketing among brands of all sizes is growing at a rate of 25% to 30% every year? With brands targeting different online marketing tactics to capture the attention of the global masses, the need for learning high-skill digital marketing among budding marketers is increasing.

If you’re looking to navigate this ever-evolving landscape, Academy Busfam presents the best digital marketing training in Kolkata. With a comprehensive curriculum designed to empower aspiring marketers, the training program covers essential modules such as social media optimization, search engine optimization, YouTube marketing, email marketing, pay-per-click management, and Google My Business setup.

Unveiling the Modules of Digital Marketing Training in Kolkata

Let’s delve into the vast module of digital marketing courses that a reputed training institute has designed for students in Kolkata:

Social Media Optimisation (SMO)

In an age dominated by social connectivity, mastering social media optimisation is imperative. This course delves deep into crafting engaging content, creating effective social media strategies, and leveraging analytics to enhance brand presence. With practical insights and hands-on exercises, the students learn to navigate the intricacies of platforms like Facebook, Instagram, Twitter, and LinkedIn.

Search Engine Optimisation (SEO)

Being visible in the vast digital landscape is crucial for businesses. Our SEO module equips participants with the latest techniques to enhance website visibility and climb search engine rankings organically. From keyword research to on-page and off-page optimisation, profound digital marketing training in Kolkata ensures a holistic understanding of SEO strategies.

YouTube Marketing

Video content continues to dominate online platforms, making YouTube a powerful marketing tool. An all-inclusive course provides a comprehensive guide to YouTube marketing, covering video creation, optimisation, and advertising. With this, students can learn to leverage the potential of visual storytelling to capture and engage audiences effectively.

Email Marketing

Effective communication through emails is a cornerstone of digital marketing. Academy Busfam’s digital marketing training in Kolkata covers the nuances of email marketing, including creating compelling content, designing visually appealing newsletters, and understanding analytics. Hence, with the course, learners can understand how to build meaningful connections with their audience and drive conversion through targeted email campaigns.

Pay-Per-Click Management (PPC)

For instant visibility and targeted advertising, PPC marketing is indispensable. A vast digital marketing course offers hands-on experience in PPC management, covering platforms like Google Ads and Bing Ads. From keyword selection to budget management, participants gain the skills to create and optimise successful paid advertising campaigns.

Google My Business Setup

Local search is integral for businesses targeting specific geographical areas where the business wants to operate. Hence, a well-organised module includes a dedicated module on setting up and optimising Google My Business profiles. Participants learn to enhance local visibility, manage customer reviews, and utilise this powerful tool to drive foot traffic and online engagement.

Final Takeaway

As the digital marketing landscape evolves, the need for well-rounded professionals is more pronounced than ever. Academy Busfam’s impeccable digital marketing training in Kolkata not only equips individuals with the latest industry knowledge but also provides hands-on experience to navigate the intricacies of the digital world.

Thus, enroll now to unlock the potential of social media optimisation, search engine optimisation, YouTube marketing, email marketing, pay-per-click management, and Google My Business setup. Also, position yourself as a digital marketing expert and contribute to the success of businesses in the digital era. Explore the possibilities with Academy Busfam and take the first step toward a thriving career in digital marketing.