As of 2022, BTech, BCA, and MCA students as well as graduates who are looking for jobs, are looking at digital marketing as a career option. Digital marketing and SEO are some of the top career options for computer-science and marketing graduates as they can enjoy a good work-life balance with this career path as well as a comfortable salary.

So, keeping this in mind, Academy Busfam, a centre for digital marketing training in Kolkata, invites you to take a look at the essential modules that are taught in their digital marketing course.

Important Modules of the Advanced Digital Marketing Certification Course

Take a look at some of the important modules of the advanced digital marketing certification course from Academy Busfam.

Search Engine Optimisation

Want to learn how to get free or organic traffic for your website? This module focuses on everything that SEO entails including the method of doing the SEO audit. An SEO audit is one of the most important things you will learn from the course.

Social Media Optimisation

The next important thing this advanced course will teach you is how to manage and handle the social media accounts of clients. When you get a client’s social media account to manage you will have to know how to post, optimise and handle the account properly.

Social Media Marketing

This module will teach you how to run ads on Facebook, Twitter, LinkedIn and other social networks. Facebook ads are by far the most important and you will need to know how to create the Audience and Segments for the Ad Campaign.

​​​​​​​

Content Marketing

Content marketing is obviously the most important part of SEO. This course will teach you how to write web blogs, articles, web 2.0s, and social media content. Without these, you can’t really perform organic SEO or social media optimisation.

Pay-per-click

Running advertisements on a search engine platform is very important, like Google or Bing. These are called search or display ads which need a lot of optimisation. To run these ads, you will need plenty of knowledge on setting up audiences.

While most of the ad setups are pretty elementary, it’s the strategy that needs to be developed by a digital marketer.

Conclusion

So, if you are keen to join proper digital marketing training in Kolkata choose Academy Busfam. Take a look at some of the other courses that we offer you like pure SEO analysis, social media management, Graphic Designing and Template-based website development. These courses can be taken by any computer-science graduate or marketing graduate.

We would like to mention that the courses will set you on the right track to a great career!