Why is Learning SEO Crucial in a Digital Marketing Course?

The world of digital marketing is vast and the truth is your strategy or technique will not take off on day 1. As practice makes a man perfect, constantly updating and changing your strategies may for sure give you the result you want. 

SEO plays a pivotal role in supporting digital marketing strategies. To conduct the most effective SEO strategies enrol for SEO courses in Kolkata with the leading digital marketing institutes. 

If you have been spending a lot of time working on a website for the past couple of years, you’d probably understand the importance of SEO. Search Engine Optimisation has always been a fundamental part of digital marketing, with online success often inclining upon the ability to make a website rank. 

Not just website visibility, SEO also helps in increasing traffic on your website, conversion rate, your ROI. 

Types of SEO 

There are generally two types of SEO in use, such as – 

  1. White Hat SEO 

This refers to the SEO techniques or practices that adhere to SEO rules and guidelines. Practising White Hat SEO saves you from hassles and penalizations adding credibility to your site and your SEO strategy is also rewarded a long-term growth. Choose SEO courses in Kolkata to learn more. 

Black Hat SEO 

This refers to the SEO techniques or practices that do not follow or fools the SEO rules and guidelines. Such practices are open to penalization and can also get blacklisted. 

Now that you have a bit of an idea on the types of SEO, let us learn about the elements of SEO – 

  1. On-page optimization

On-page optimization is a kind of technique that supports the visibility of a website. It also increases user traffic. It includes practices that make the website friendly to the search engines, such as the use of meta keywords. 

  1. Off-page optimization

Off-page optimization deals with website promotion with the help of link building. This is done by the use of the content on various posting sites that directs your readers to your website via the link provided. 

  1. Keywords

Although SEO techniques no more only depend on keywords only, however, it is indeed crucial. The keywords that are to be used should be well-researched, chosen carefully and should be spread out throughout your content meticulously. Keywords can be of several types such as short-tail keywords, long-tail keywords, local keywords and more. He can now also be used to optimize titles, URLs and other on-page SEO elements. 

Just make sure that the keywords are used organically and is not forced into your content as it will just bring down the rank of your site. 

Need to know more? 

Enrol for SEO courses in Kolkata with Academy Busfam – the leading digital marketing institute. 

We offer intensive theory and practical classes and also allow you to work on live projects that ensure better learning. Based on your performance you will be offered an internship or will be absorbed into BUSFAM – our digital marketing company in Kolkata. 

Getting back to the point...

Discussed below are some of the reasons why you should make use of SEO in your digital marketing strategies – 

  • It is highly cost-effective and is much affordable than other marketing techniques

  • If practised properly it will surely give the desired results and will improve the search engine ranking of your website

  • It drives more traffic towards your website

  • It helps in increasing your conversion rate and ROI

  • It helps you to be ahead of your competitors

  • It supports long-term gains

  • It Enhances user experience 

  • It raises brand awareness

  • It supports trust and reputation

  • It supports local marketing strategies

  • You can make improvements as and when required 

Now that you know why you should use SEO in your digital marketing strategy let us understand the importance of SEO for strengthening your digital marketing strategy. Opt for professional SEO courses in Kolkata to understand better. 

  1. It increases visibility and user experience of your website

  2. It helps your customers to find your online existence conveniently 

  3. It supports the promotion of your brand or website 

  4. It supports your content marketing, email marketing, GMB, PPC, social media marketing

  5. Helps you to be in the competition by increasing the footfall

  6. Makes your product or service highly relevant to the customer with the help of keywords 

How long does an SEO strategy work?

Have you ever heard of dead SEO? 

Well, SEO never dies literally. However, the term is used when the SEO strategy remains constant but there are several changes on  Google search engine. If SEO fails to update itself the ranks acquired may drop down affecting the online existence of the concerned website. 

All in all, SEO techniques are a fundamental element in your digital marketing strategy. Just make sure that you update your SEO practices as per the changes in digital space and Google algorithm to support your success and search engine rankings. To learn better ways to SEO opt for SEO courses in Kolkata. 

Till then Chao!