According to Zippia.com, there are close to 6000 content writers in the US alone. This field is dominated by women and they command more in salary than men do. In India, content writing is also a growing career, as seen on LinkedIn. Hence, if you are looking for a career in content writing, you may be thinking of opting for a content writing course in Kolkata.

Academy Busfam offers such a course in its Advanced Certification for Digital Marketing. This blog explores what is taught in a content writing course from Academy Busfam.

The Different Types of Content

The first thing the course teaches is what are the different types of content that an agency typically uses to push its content marketing strategy. For instance, there are web blogs, guest posts for backlinks, Quora answers, Web 2.0s and articles. These are the various content types used, and you will be taught how to write each. Each content type has its tonality and criterion for promotion.

Copywriting Vs. Content Writing

There is a vast difference between copywriting and content writing. The content writing course from Academy Busfam teaches the basics of copywriting as well. Copywriting is the writing of short tags, catchphrases and slogans. This is different from long-form content writing which usually depends on the tonality of writing.

Content Marketing for Businesses

Writing for businesses is very different from general creative writing. Creative writing makes use of language close to the writer’s heart, however, professional writing is very different. You have to use the tonality that is closest to the business’ branding. Moreover, that language has to remain consistent throughout.  Content writing course in Kolkata will teach you how you can accomplish this.

 Why Content Is King

Content is king is a very popular term in content marketing. It means that content is so important it is hard to have any form of marketing that is not dependent on it. Hence, you need to understand the importance of content marketing through this module.

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Content for Social media

Moreover, the course will also teach you how to write content for social media in the form of tags and copies. You can learn how social media content is written in a catchy and engaging format.

Wrapping Up

Academy Busfam’s content writing course in Kolkata is a must-do course. It is an eye-opener for those who want a leg-up in this line. The course is combined with digital marketing so you get a full understanding of content marketing. Choose to opt for this course today!