Academy Busfam is one of Kolkata’s leading digital marketing institutes. One of the premier course that this institute offers is the advanced digital marketing course. Most people are curious to know what the syllabus of this course is. So, we have compiled the entire syllabus over here for your perusal.

Syllabus of the Advanced Digital Marketing Certification Course

The syllabus for this course takes into account every aspect of SEO and digital marketing. Take a look!

Introduction to Digital Marketing

This module contains the introduction to digital marketing and its importance in the world at present. Moreover, we will teach you why it is important to learn digital marketing, and how you can benefit from the knowledge in your job search.

Overview of Digital Marketing Tools

Digital Marketing Tools like Google Analytics, Meta Business Suite, etc. are some of the most important tools that any digital marketer will need to know about. We will explain how these tools can be utilized in preparation for the rest of the modules.

SEO

Next, we will talk about the Search Engine Optimization module of the class. There will be details regarding the on-page and off-page SEO, and SEO audit of a site.

Social Media Optimization

Next, we will talk about how to set up pages on Facebook and other social media platforms. The descriptions have to be written with compelling content and useful images that display what it is you want to showcase to the world.

Social Media Marketing

Running ads on social media sites is very important as half the world spends their time online. You need to learn how to run ads, make the audience segments and follow the steps whereby you can run a successful ad campaign.

Content

Finally, we come to the content that is the pillar of all digital marketing efforts. There are different types of content, and each of them will be explained properly. Also, the way to write these content will be taught.

Email

Further email marketing is another targeted way of advertising to a specific audience. We will teach you how to use Mail Chimp and other tools to create newsletters for the specific audience.

PPC and many more

Finally, we will also teach you to run Google Ads. Google Ads are a key way of generating leads and getting in touch with those clients who really want your services. There are other modules as well, so you can get in touch with us today to learn more!

Wrapping Up

So, opt for the advanced digital marketing course from Academy Busfam and get a complete idea of what you require to become a digital marketer. Hurry up and enroll for online and offline courses today!