Top 7 Digital Marketing Career Options

Top 7 Digital Marketing Career Options


Before we hit you with the top 7 digital marketing career options, take a look at some of these statistics.

In 2019, 61% of companies surveyed said they plan to add a digital marketing team to their regular business. 

The most in-demand digital marketing skills are digital advertising (45%) and content creation (42%).

Demand for digital marketing talent sits at 59%, with active supply at only 19%.

What can we infer from these statistics? 

We infer that there is a demand for digital marketing in the world today, but the talent supply for this demand is at an all-time low. Thus, if you, as a student or a fresher want to join an industry, digital marketing could be the industry for you. There are jobs available and no one to do them! 

Hence, on that note, opt for a web development course in Kolkata or any other digital marketing course and get a leg up in this industry. Now, let’s take a look at the top 7 digital marketing career options. 

Top 7 Digital Marketing Career Options 

Here are the top 7 digital marketing career options in India as of 2022 with the average salaries. 

Social Media Manager

What do they do: 

  • Responsible for handling the various social media outlets like Facebook, LinkedIn, Instagram, Pinterest, Twitter and others. 
  • Post relevant and engaging content
  • Create a social media strategy
  • Watch out for metrics like leads, reach, impressions 
  • Manage the monthly social media calendar for brands

Expected Salary: Average salary of ₹4.2 lakhs per year according to Ambition Box.


Content Marketer

What do they do: 

  • Responsible for creating high-quality content. 
  • Writing content like blogs, articles, social media content, video scripts, emails campaign, newsletters, and others.
  • Distributing content across relevant channels.
  • Researching into the trending topics and new items to create relevant content

Expected Salary: ₹1.50 – ₹ 2.80 lakhs a year 




Digital Marketing Manager

What do they do: 

  • Manage a brand’s entire digital presence
  • Promote a business’ products and services to increase sales
  • Lead the marketing team
  • Report to the head of marketing
  • Managing and planning campaigns for the brand/business.

Expected Salary: ₹5,48,523 per year, which can increase to ₹10,00,000 per year.


Search Engine Optimiser

What do they do: 

  • Help a business’ website rank 
  • Analyse and manage a website to rank high on the SERPs
  • Develop content with various keywords for the business
  • Highly dynamic job as the Search Engine algorithms are updated almost every day. Opt for any online marketing courses to get an idea of the basics of SEO. 

Expected Salary: Average salary of ₹4.50 lakhs


Web Developer

What do they do: 

  • Create a functional website for the business/ brand. 
  • Have knowledge of various languages like Java, Ajax, HTML, CSS. 
  • Ensure the best possible user experience. 
  • Design user-friendly websites. 
  • Use Magento, WordPress, Drupal, etc. 

Expected Salary: ₹3.8 – 32 lakhs per annum


Data Analyst

What do they do:

  • Help a business take decisions and offer ways to improve business
  • Interprets patterns and trends
  • Core component of a digital marketing team
  • Gives the company an idea if it is going on the right track or not 

Expected Salary: ₹3 – 8 lakhs


Email Marketer 

What do they do:

  • Create emails to connect with people
  • Build a mailing list
  • Create personalised emails 
  • Grow leads through written communication
  • Create newsletters
  • Update customers about new products

Expected Salary: ₹2.2 lakhs to ₹15 lakhs



To enter this field, you need to have basic knowledge of digital marketing. You can gain this knowledge through various digital marketing courses both online and offline. 

Remember that digital marketing offers something for everyone. If you are a programmer, you can opt to become a web developer, and if you are interested in writing you can become a content marketer. If you like social media you can work as a social media manager. Hence, digital marketing offers something for every personality type and educational background. 

If you want to pursue a career in this field, you need to either opt for some courses or pursue a BBA in marketing. Some of the best courses available in the field of digital marketing are offered by Academy BUSFAM. 

Why Choose Academy BUSFAM?

Academy BUSFAM is a premier digital marketing institute offering the best web development course in Kolkata. Students will get coverage over many important modules like SEO, Content Marketing, Social Media Marketing, etc. Moreover, they will also gain knowledge through live projects and hands-on experience.