In a typical digital marketing agency, there are types of content written to usher in the objectives of the client. Every piece of content is important and has a particular purpose. In this blog, we will look at the types of content used in content marketing and what purpose each of them serves. If you want to learn more about content marketing, you can reach out to our content marketing course and get enrolled today.

Blogs

These are a great method of increasing traffic to a website, spreading awareness of a product or service, and engaging the user. Most websites are “discovered” through their blog content which, if informative, ranks for various search queries. Web blogs can be highly promotional.

Guest Posts

Backlinks are an important SEO ranking factor for a website. The simplest way to gain backlinks is by writing a guest post. This content is published on a third-party website and usually follows the rules of that website.

Articles

Formal and informational-based, articles are also used for backlinking purposes. These are written in a third-person tone with no promotional sentiment attached to them.

Web 2.0s

User-generated content is what defines Web 2.0. Relevant comments, social media, and user-generated content on platforms like WordPress, and private blogs are all known as Web 2.0s.

Question Answer Sites

Question Answer sites like Quora and Reddit are a great way of gaining firsthand or experiential information from real people. People comment with relevant answers which is a good way of gaining information.

Infographics

These are colourful, graphical posts that explain a small concept or a methodology.

Social Media Posts

Social media posts are exclusively used on social networking sites to attract a relevant crowd. Social media posts can be informational, or fun or they can inform the public of the work that the company is presently doing.

E-books

E-books are usually given as free sign-up gifts and contain a host of information for the reader. They usually wax eloquent on a topic that is close to the business’ core objectives.

Whitepapers

A whitepaper is a type of product that is issued by a company to explain how their solutions work.

Video and Reels

These can be fun and informative and usually aim at trying to showcase a human aspect of the company.

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Online Reviews

Online reviews on a Google My Business profile are some ways in which keywords can be inserted into the GMB. Also, it’s a good way to perform Online Relationship Management.

Case studies/ Success stories

Case studies tell the reader about the work the company has done. These are written in detail and show the objectives of the project and its outcomes.

Press releases

Press releases inform the press of the latest happenings in a company. They are also written for backlinks.

Wrapping Up

If you do not know how to write any of these pieces of content, you can reach out to our content marketing course learn about it. Enroll today!