Google Ads formerly known as Google AdWords is Google’s advertisement platform launched in 2000 and rebranded in 2018. This is the place where you can spend money to launch your ad campaigns and reach your target audience.
You may have even clicked on Google ads whenever you have searched on the SERPs for various things. Therefore, if you are interested in learning more about how to run Google ads, you need to receive Google Ads training from a reputed source like Academy Busfam. We will teach you how to run Google ads and strategize your advertising campaigns.
What is Google Ads?
Google Ads is a paid advertising platform. It is a form of pay-per-click marketing channel, where you pay per click or per impression. This is the most effective way of driving a niche audience to your site or product. Ads from the platform can be found across YouTube and Blogger.
On that note, let’s look at why we should advertise on Google.
Why Advertise on Google?
There are many benefits of advertising on Google Ads. The reasons you should choose Google Ads are because:
Ads can be tailored to suit your budget on Google. So you can pause or stop your ad spending at any point.
Google Ads have a click-through rate of nearly 8%.
Those users who are ready to buy, get around 65% of the clicks.
Google receives around 5 billion search queries, and it has been in the industry for the past two decades, which gives it some reputation and seniority in paid advertising.
Lastly, the biggest reason you should choose Google Ads is that Google says you stand to earn $8 for $1 spent on the platform.
How Do Google Ads work?
While you will need some Google Ads training to run ads, the way they actually work is very simple. Digital marketers bid on certain search terms or keywords, the bid winners are placed on the top of SERPs, on YouTube videos, and on certain relevant websites. The ranking is based on a Quality Score which determines an AdRank.
Therefore, to learn more about Google Ads in-depth you can take a course from Academy Busfam. The course will teach you in detail how to run, pause, and stop Google Ads.
Google Ads are a great way to advertise, and your competition is probably doing it. So, it doesn’t make sense not to do it.
Organically ranking on SERPs is not enough anymore. Google Ads show up on the top spots so you need to run ads.
Google ads training is a great way to run your own Ads for your business. Hence, sign up today with Academy Busfam to learn more about their course.