5 Must-Have Certificates to Become a Digital Marketer

5 Must-Have Certificates to Become a Digital Marketer

Becoming a digital marketer is not as easy as it looks.There are plenty of courses that can help you to become one of the best digital marketers in India or Kolkata.One such advanced digital marketing course is from Academy Busfam.The course is designed by industry experts and is very relevant in today’s digital marketing scenario.

However, apart from an advanced digital marketing course, you can also apply for some certifications that can boost your chances of getting a job in the digital marketing field.So, without further ado, let’s look at some of the 5 must-have certificates you will need to become a digital marketer.

5 Must-Have Certificates You Will Need to Become a Digital Marketer


Google Ads Certification

This certification is valid for one year and is a professional certificate for those people who can demonstrate knowledge of Google AdWords.There are certifications available in the following modules:

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Google Ads Apps
  • Google Ads Measurement Certification

You can go through resources available on Google for the examination and in case you do not pass you can retake the exam again in 7 days’ time.

                                                          advanced digital marketing course

Google Analytics Certification

This certification is for those who are using Google Analytics to measure and monitor the websites under their purview.To become certified you need to take the Google Analytics exam.You can study the material and take the exams for free.The cost of this certification is nil.

HootSuite Social Media Marketing Certifications

You can excel at your current job just by getting the HootSuite Social Media Marketing Certifications.HootSuite is a social media management platform offering various courses.There is a 60 question online-based exam and the certification never expires.You will receive a badge at the completion of the course.The cost of the course varies.

YouTube Certification

The YouTube Certification helps you to learn the following:

  • How to create a YouTube channel
  • How to grow the channel
  • How to optimise it
  • How to monetize it

The certification is free and is valid for 18 months from when you pass your examination.

                                                    advanced digital marketing course​​​​​​​

HubSpot Content Marketing Certification

This is another free certification and it requires the course taker to take an eight-hour course with 14 lessons.It covers different aspects of content marketing such as:

  • Storytelling
  • Content Ideation
  • Content creation framework
  • Content repurposing
  • Content promotion