Every digital marketing course is unique. Typically, these courses cover a variety of common subjects like SEO and content marketing, among others.
However, what are the core modules the digital marketing course should have so that students get a holistic and complete idea of the subject domain?
We thought it essential to give students a heads-up on the core modules so that they can check if the course they have their eye on, has these important topics or not.
After all, you should ensure that you get your money’s worth when you choose a course.
Hence, before you join the best digital marketing course in Kolkata, check to see if they offer these 5 modules!
Here are 5 core modules that any digital marketing course should offer its course-takers.
Any digital marketing course, whether in person or online, should offer a strong focus on SEO.
Firstly, Search Engine Optimisation is one of the core principles of digital marketing and the institute or course should start with the basics of this subject.
However, what is SEO? SEO or Search Engine Optimisation is the way of optimising content (videos, blogs, pictures) so that they rank on the top of the SERPs and drive traffic to the website or business organically.
As the foundational pillar of digital marketing, a thorough grounding in this subject sets apart any digital marketing course you choose.
Presently, there are 4.55 billion social media users in 2022, and they use social media for about 2 hours and 27 minutes every day!
Hence, given the reach and the time spent on social media, it’s no wonder that this component should be the next feature on the list.
Marketing effectively to people across social media like Facebook, Instagram, TikTok, LinkedIn and others is a necessary weapon in your arsenal.
You should be trained to post interesting and catchy content on social media so that it generates leads for the client.
The digital marketing course should have a strong focus on marketing via TikTok and YouTube.
Interestingly, YouTube is the world’s second-largest search engine and people watch a cumulative 1 billion hours’ worth of content on the site. This means heavy traffic and is consequently a great way to market any business or brand.
Moreover, video marketing is the way of the future as you can pack quite a punch with visuals, music, and words. Hence, knowing how to harness the behemoth that is video marketing is an essential aspect of a digital marketing course.
Any digital marketing course must have a module on Google Analytics as it is the most straightforward way to monitor website traffic.
Moreover, Google Analytics is the most important and widely used website analytics service on the web.
A good grip on this tool and its nitty-gritty can help you become a successful marketer. Get all the details regarding bounce rate, pages per session, and session duration from this free tool and outline a strategy to combat any arising issues.
This is a must-have module in any digital marketing course you opt for!
While content marketing does not directly promote a brand, it no doubt subtly creates an interest in the brand or business that is engaging with it.
Hence, learning how to create relevant and engaging content is an essential part of the digital marketing experience. Content creation encompasses creating blogs, articles, guest posts, and social media posts among others.
Hence, any popular digital marketing course should offer this as one of its modules.
Job Training and Regular Implementation
Apart from these 5 core modules that the course should cover, there should also be a focus on internships and implementing theory. Let’s see why!
Every digital marketing institute should offer internships or job training so that students get an idea of what working on the job feels like. If the course offers internships, grab the offer immediately. Usually, if the institute has connections with industry insiders, they offer internships.
Apart from theoretical knowledge, a lot of digital marketing depends on practical implementation. The course should offer practical implementation in the form of live projects, internships or job training.
Therefore, the best digital marketing course in Kolkata should offer knowledge on content marketing, video and social media marketing, SEO, and Google Analytics.
It should also offer internships and practice on live projects so that students are aware of the practical scenario before they step into job roles.
Academy BUSFAM offers a digital marketing course with these 5 core modules. The courses are tailor-made for direct entry into the job market and have been oriented with an eye for practical requirements.
Moreover, the courses are offered at a very nominal fee.