The Google ranking system was built on the premise that if websites point to a source of information or link to it, that makes that source very important, and consequently, it should receive a higher rank on the SERPs.

However, this simple tactic, also called a back-linking strategy, began to be abused by website owners. People started creating spammy content and linking back to their websites, creating up to 1000 to 10,000 backlinks in some cases.

Obviously, Google became aware of this strategy as this was clearing gaming the system. Hence, links that could result in penalties included press releases and guest posts with keyword-rich anchor texts. So what can an SEO analyst do? Join our SEO training in Kolkata to find out how you can create worthwhile backlinks.

What Types of Backlinks Should You Create?

As an SEO strategist, you must be wondering what are the ways in which I can earn a backlink. Let’s take a look at some ways in which a backlink can be naturally created to your website and add the much-desired “link juice” that you require.

• Good-quality content

The content that you create should be of very high quality. It should be fresh, relevant, engaging, and written to inform the reader of something they did not know. If you write mere scrapped content, you will not be getting any backlinks to your content. Social media posts, guides, and recipes are some of the best types of content to create.

• Infographics

Infographics are a great way to attract audiences and generate a lot of backlinks. If you create an original infographic that helps people understand a topic, you will be sure to receive a lot of backlinks naturally.

• Connect with Journalists

Further, you can connect with journalists and ask them to write a piece about your business or venture. This is a more authentic way of getting a lead. Of course, you can also use HARO and exchange a quote for a link back.

• Participate in Interviews

Participate in interviews as much as possible. One great way of an interview is using the platform HARO. All you have to do is provide a quote and get a link.

Wrapping Up

Backlinks need to be created very naturally. SEO training in Kolkata can help you to understand the right kind of backlinks you need. No more should you follow the old SEO policies of guest posting or press releases for the sake of it. Use them only when necessary and make sure the links are “nofollow”. This way, you can get ideal backlinks that are really helpful for your website. A few quality backlinks are what you need.